Buyers and capital, whenever you're ready

Anyone can look up what a public company is worth, and buyers and lenders compete to work with it. Most private business owners find out what their business is worth once, when they sell, through a broker who takes a cut.

We're building something different: a private network where every business on Finnus is well understood, and where the right buyers, investors and lenders can find it, on the owner's terms, years before a sale. Finding buyers and capital should be a normal part of owning a business, not a one-time scramble.

How it will work

Your business, always up to date
Your Value Profile stays current. In time, and with your permission, Finn, our AI analyst, reads your financials and operating data as they change and knows your business in depth.
What you want, not just the price
Sell it all, take some money off the table, buy a competitor, borrow to grow, or keep growing. Plus what matters to you: your team, your name, your timing and your role afterward.
Buyers and investors who are vetted
Each one tells us what they're looking for, the capital they have and how they run what they buy. We check every one.
Matches you see first, privately
If you choose to be found, Finnus looks for a good fit, explains why it fits and what might not, and asks you before anyone learns who you are. No listing required.
The deal, run for you, with no commission
When you say go, Finnus prepares the materials, organizes diligence and connects financing. You decide what's shared, what's agreed and whether to sign.
A possible match for Larkin MechanicalPrivate to you

Family-owned HVAC group, Colorado

Vetted buyer. 4 companies bought since 2019, all still running under their own names.

Why it fits

  • Keeps your team and the Larkin name
  • Wants to close in 2028, your timing
  • Financing already lined up

What to look at

  • Wants you to stay two years. You'd prefer one.

An illustration of a future feature, not available yet. Names are made up.

Built one step at a time

Each step has to be useful to owners on its own before we build the next.

The planFor owners
NowKnow your valueA free Value Profile, checked by an expert, in your own private login. Plus what-ifs and a data room.
2027Keep it currentFinn, our AI analyst, updates your profile from your books and operating systems every month.
As owners joinSee how you compareBenchmarks against similar businesses, shown only in groups of 10 or more.
NextBe found, privatelyTell us your goals. Vetted buyers and investors who fit can find you, anonymously, and only if you choose.
ThenLet Finnus run the dealMaterials, diligence and financing coordinated for you. No commission, ever.
Further outBetter access to lendingLenders who lend on how your business performs, not just your personal credit.

What won't change

We will never take a percentage of your sale, and we don't buy businesses. Your numbers and your goals stay private unless you choose to share them. Nobody learns who you are, and no introduction happens, without your yes. And people, not software, make every decision that matters: you, your advisors, and the expert who checks your numbers.

It all starts with knowing what your business is worth today.

Start with your free Value Profile